Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.
Friday, December 9 2022
It’s pretty much a given…when you hire a website copywriter for your newly designed website, you're getting someone with above-average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before composing those lead-generating or sales gems, they must completely understand all the benefits of your product or service.
WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/custom...
Here's a terrific new article from ForCopywritersOnly.com: The demand for case study writers is booming. Yet very few freelance writers are aware of this fun and lucrative market. This article explains.
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go.